Brand strategy, positioning, and creative direction for complex B2B and B2C brands.
H. is Hillary Weber-Gale — strategist, creative director, and the person brands call when they're ready to finally tell their story right. AI can give you a thousand ideas. It can't tell you which one will resonate with your audience. That takes someone who's sat across from your customers, pushed back on your stakeholders, and knows what's worth saying.
I work at the intersection of positioning, brand narrative, and creative execution — whether you're building a brand from scratch or it's time for sharper, bolder marketing. The strategy informs the creative and the creative sharpens the strategy. No brief gets misread. No insight gets diluted. Just clear thinking, bold creative, and a true story your customers will finally remember.
Her superpower is that she listens well, synthesizes information across different vectors, and is a tireless defender of keeping your target market engaged creatively and thoughtfully. I always make better marketing decisions by having her on my side.
— Josh Kivenko, CMOShe is thoughtful, meticulous and strategic, yet still wildly creative.
— Meredith Newell, Copy DirectorHillary is a true tastemaker with an exceptional instinct for what will resonate. She knows how to bring together storytelling, efficiency, and scale to deliver real results. I deeply value having a partner who embraces the new tools and capabilities available to us without ever sacrificing creative quality.
— Kevin Hanley, CEOI've spent the better part of two decades finding the deeper core of what makes brands tick — and turning that into stories worth telling.
About H. →